British Bicycle Brand Muddyfox Enters Indian Market with 18 New Bikes

The British bicycle manufacturer Muddyfox on Monday announced that it has signed an agreement with Ananta Ventures as th exclusive distributor in India. Ananta Ventures will sell MuddyFox bicycles along with the homegrown brands Roam and Kylon, adding to its segment and expanding its portfolio and consumer offerings, owing to the strong dealer network in India.

Sahil Malhotra, the managing director of Muddyfox Asia Pacific, said, “We are happy to announce the association with Ananta Ventures. We shall work together with them for the establishment of a strong market base in the country. Our products currently have a European flavour, teaming up with team Ananta will help identify the needs of the Indian consumer, and we will happily adapt to match those requirements.”

Additionally, the company has launched 18 bicycles in the first phase, covering the most segments as well as age groups, consists MTB, hybrid and kids, among others. The company shall keep adding models based on the demand patterns. The company has plans for introducing a wide range of accessories to complement sales.

The British brand has introduced mountain biking to the UK and Europe as it emerged from the growing popularity of off-roading in the US, aiming to bring this trend to the UK market. According to the company, early Muddyfox models featured durable frames as well as wider tyres, catering to the demands of off-roading from 1983 to around 1991.

In 1985, Muddyfox introduced the ‘Courier’, an affordable model which boosted the popularity of the brand. By the year 1987, Muddyfox had captured approximately 50 per cent of the UK mountain bike market and sold around 20,000 units annually. In two years, sales approached 1,00,000 units per year.