Mercedes-Benz India to locally Produce Maybach GLS, Record Revenue in 2025

Mercedes-Benz India had announced on Tuesday that it sold 19,007 vehicles in the previous year, marking what the company calls its best year for revenue despite a 3% decline in unit sales from 19,565 vehicles in 2024. The company will start the local production of Mercedes-Maybach GLS at its Pune manufacturing facility, making India the first market outside the United States to produce the ultra-luxury SUV. The vehicle has been sold in India as a completely built unit import since its launch in June 2021.

India has entered the top five global markets for the Mercedes-Maybach for the first time, as per the company. The local manufacturing initiative aims to reduce the delivery time as well as improve customer access to vehicles. The top-end vehicle segment of the company, which consists of the S-Class, Mercedes-Maybach, and AMG models, grew 11% year-ver-year as well as accounted for the 25% of total sales. The AMG performance portfolio watch 34% growth, driven by demand for the AMG G63, AMG CLE53, and AMG GLC43.

The battery vehicles grew 12% as well as comprised 20% of all top-end Mercedes-Benz vehicles sold in India. The company reported that 70% of its electric cars sold in 2025 have been priced between Rs. 1.25 crore and Rs. 3.10 crore, with the EQS SUV remaining the highest-selling luxury electric vehicle. The entry luxury segment declines 20% year-over-year, falling to 13% of overall volumes. The Mercedes-Benz attributes this to a strategy of maintaining product quality rather than competing on price.

The company has introduced the special editions of two vehicles: the Mercedes-Maybach GLS Celebration Edition has been priced at Rs. 4.10 crore, as well as EQS SUV Celebration Edition starts at Rs. 1.34 crore for five seater and Rs. 1.48 crore for a seven-seater.

Mercedes-Benz plans to launch 12 new products in India in 2026, including the CLA BEV with MB.OS operating system. The company will be adding 15 new dealership touchpoints in three new markets, as well as upgrading 15 existing locations. The franchise partner will invest over Rs 450 crore in the retail network.

The company restructured its operations for creating the single customer unit integrating sales, service, and finance functions. This plan is to introduce the digital financing platform called “Three Clicks to Finance”, which will streamline the vehicle purchase and financing process.

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